Post Image


Nova Vision’s mission is to bring “Better Vision, Better Life” to this world. Nova Vision is focused on offering a One-Stop-Service for everything Optometry, from Myopia Prevention, Eye Exam & Prescription, and Vision Correction to Eyewear Retail. Nova Vision was founded by Mr. GuoSheng Wang and its Chairman, Mr. Jim Wang. Its subsidiaries include BaoDao Optical, Milanno, Nova Vision Eye Clinic, NOIRI, and BHV-OPTINOVA (a joint venture with the world renowned Brien Holden Vision Institute). BaoDao Optical recently celebrated its 30th anniversary and currently operates over 1,200 retail outlets across Mainland China.

Jim Wang


Born in 1969 in Kaohsiung, Taiwan, Jim served as BaoDao Optical China’s Chief Executive Officer from 2001 – 2009. In 2010, he consolidated several optical chain brands such as BaoDao and Milanno to form Nova Vision Group. This consolidation of platforms enhances resource sharing and streamlines operational and management processes.
Jim was awarded Honorary Fellowship at the Chinese Research Institute and Outstanding Work-Study Contribution Achievement Honors from Tianjin Vocational Institute. Jim serves as Associate Director and a member of the Expert Committee at the Enterprise Information Strategy and Innovation Research Center in Guanghua School of Management (Peking University). He is also a guest professor at The College of Optometry and Ophthalmology (Tianjin Medical University).
Jim holds a bachelor’s degree in business from the Haas Business School (University of California Berkeley) and a MBA degree from University of Sydney.

Victor Liu


As Nova Vision’s Chief operation Officer, Victor is responsible for all of Nova Vision’s 1,200 retail store operations since 2011. Before serving as COO, he started his career at BaoDao Optical (Xiamen) in 2000, initially as a store employee and working his way up to store manager. In 2002, Victor served as Senior Manager at BaoDao Optical (Heilongjiang). In 2003, he was appointed General Manager for BaoDao Optical (Beijing). In 2010, Victor was promoted to General Manager for the entire North East Region, overseeing operations for over 300 retail stores.
Victor holds a bachelor degree from The College of Optometry and Ophthalmology (Tianjin Medical University) and an EMBA degree from China Europe International Business School (CEIBS).


Deputy general manager of the electricity suppliers

Maurice joined Nova Vision in 2012 and serves as Deputy General Manager for the E-Commerce Division. He is responsible for formulating and implementing business strategies for eyewear retail in this ever changing internet & mobile age. Maurice was a professor and Committee Secretary at the Jiangsu Coal Technical School from 1996 to 2000. During 2000 to 2010, he was Account Director for several Taiwanese and Hong Kong marketing companies, provided marketing solutions for clients in the FMCG, Luxury and Eyewear Retail industries.
Maurice holds a bachelor degree from Tianjin University of Technology and Education (TUTE).